Ostatnia Warta Foundation Logo

Brand Book and Visual Identity

"Ostatnia Warta" Foundation in Gdańsk

1. Introduction

This Brand Book sets out the rules for using the logotype, corporate colors, typography, and elements of visual and official identity of the "Ostatnia Warta" Foundation. Adherence to the following guidelines is mandatory in all promotional, official, and digital materials, ensuring consistency and a professional image of the organization.

2. Logo Structure and Symbolism

The Foundation's logotype constitutes a visual manifesto of our mission: bringing relief, care, and steadfast accompaniment to another human being. This mark, in its simple and legible form, departs from literal heraldry in favor of universal symbols of empathy. It embodies calm, support, and readiness to perform social service for individuals in the most difficult moments of life.

Base Shape and Rim

A circular seal with the Foundation's name and location (Gdańsk) displayed on the rim. The closed, circular form symbolizes community, the cycle of life, and the continuity of our work and dedication to beneficiaries.

Caring Hands

The central motif features two horizontally arranged hands. The lower one symbolizes stable support and readiness to help, while the upper one - protection, safety, and care. They directly refer to the service of accompaniment and the concept of the "End-of-Life Doula".

Burning Candles

Three candles placed in the center, protected by hands, are a universal symbol of life, hope, and light. They literally reflect the idea of "keeping watch," keeping vigil by the sick, and cultivating the memory of those who have passed away.

3. Acceptable Logotype Variants

Logo - Basic Light Version

Basic Version (Light)

Dark green logotype elements on a white background, enriched with Deep Red accents (e.g., the second hand) and Gold. The basic mark for documents and websites.

Logo - Inverted Dark Version

Inverted Version (Dark)

Dedicated to premium materials. On a dark green background, the logotype contours take on the color of Pure White (#FFFFFF), and internal details remain Gold (#D4AF37).

Logo - Red Version

Red Version (Alternative)

An acceptable logotype variant using the complementary color palette (Deep Red). Used in specific promotional materials or special campaigns.

4. Corporate Colors

The Foundation's image is based on a balanced, elegant color palette that inspires trust, seriousness, and calm.

Primary Colors

Dark Green (Background / Dominant)

HEX: #133a2d | RGB: 19, 58, 45

Gold (Details / Rims / Accents)

HEX: #D4AF37 | RGB: 212, 175, 55 | CMYK: 15, 25, 85, 5

Deep Red (Accents)

HEX: #a83232 | RGB: 168, 50, 50

Complementary Colors (Web Colors)

Header Green (Links and Titles)

HEX: #1a5f4a | RGB: 26, 95, 74

Matte Black (Typography)

HEX: #333333 | RGB: 51, 51, 51

Off-White (Web section backgrounds)

HEX: #FCFCFC | Pure White: #FFFFFF

5. Technical Rules and Typography

Prohibited Modifications and Clear Space

  • An empty space must be maintained around the logo. This distance is equal to the height of the letter "G" from the word "GDAŃSK" placed in the bottom rim of the logo.
  • The minimum diameter of the logo in print is 25 mm, and in digital applications 80 px.
  • It is strictly forbidden to: distort or flatten the proportions of the mark, rotate it, remove elements (e.g., hands or candles), or use colors other than those defined.

Typography (Corporate Fonts)

  • Official and formal documents (Resolutions, contracts, cover letters):
    Font: Century Gothic. Base size: 10.5 pt.
  • Everyday communication (E-mails, presentations, notes, website):
    Font: Helvetica (or Arial as a system equivalent) and Georgia for header accents. Base size: 12 pt for body text, 10 pt for footnotes and footers.

6. Official Identity and Communication

Foundation Seals

Pursuant to Management Board Resolution No. 4/2026, the Foundation uses strictly defined patterns of official seals. All approved seals appear exclusively in red.

  • Round Seal: Diameter 50 mm, containing the full logotype with the rim, hands, and candles. The right to use it belongs to the Management Board, the Foundation Council, and authorized persons.
  • Company Seal (Oblong): Contains the full name of the Foundation, NIP (Tax ID) (9571199614), REGON (Statistical ID) (544069163), KRS (National Court Register number) (0001224367), registered office address, website address, and e-mail.
  • Name Seals: Intended for exclusive personal use. Used by the President, Vice-President, and Members of the Foundation Council.

Digital Communication Standard (E-mail Signature)

Official e-mail correspondence must include a consistent informational and legal signature. Below is the official layout template:

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